One question that always runs in the minds of business owners and advertisers is-How can they cut down cost per leads while the maximum number of users take their desire action on their website or any specific landing page?
In this post, we discuss the top 5 techniques that can help to optimize the conversion rate for lead generation websites.
Firstly, it is important to understand that conversion rate optimization is the process of identifying why users are not taking the desire action on the website. The comprehensive analysis indicates the actions to be taken.
A bunch of our clients from the high-ticket services and industries such as insurance agency, business coach, real estate, medical, and so on, were struggling with the poor conversion rate.
We optimized their website pages / pre-sell pages to generate awesome leads with a good conversion rate.
Here are the best ways that you must consider to optimize conversion rate (#CRO).
1) Short Contact Form:
Collect only the information that you need from the user. Sometimes business owners ask for unwanted details or insert long contact forms that reduce the conversion rate and increase the CPA.
Ensure that your user never feels forced to fill a contact form.
Inform the user about what they can receive by filling out the form. For instance, use text on the button “Get Free Quote”, “Get Offer” instead of Submit.
2) Use Trustworthy Symbol:
If you are licensed by a state regulatory agency or a member of any popular origination, then use the appropriate symbol or sign on your website or pre-sell page to inform the same. Studies show that people often refrain from contacting you, because your website does not hold any sign of trustworthiness, and therefore using such signs can be a solution to this issue.
3) Display Social Proof:
Social proof is a powerful way to win the trust of a cold audience. This is because 99% of users like to read or watch reviews video to understand the experience of existing customers with your services.
Make sure you insert videos or text reviews of existing customers on your website / pre-sell page.
4) Page Loading Speed:
Poor loading speed is one of the biggest barriers to increase the conversion rate as no one prefers a slow loading website or page. Make sure you have good loading speed on each type of device (handheld devices included).
5) Use Heat Map:
The heat map is extremely helpful to know the journey of the audiences (the click positions of users, which sections of pages they like, and so on).
This helps business owners to understand user behaviors and chart out the action plan accordingly.
Hope this post helpful for you. Share your feedback in the comment section.
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