Shopify Results by Ad Click Pro

 

OVERVIEW:

 

We onboarded this client in mid of March 2023. At that time, they were struggling to generate sales for their e-commerce store.

 

Our dedicated team audited their Google Ads campaigns and analyzed their store. Through this process, we identified several loopholes in the active Google Ads campaigns and product pages.

 

We optimized the product pages, fine-tuned the existing campaigns, and launched new campaigns based on our strategy. These efforts significantly helped increase sales flow with expected ROAS.

 

CHALLENGES:

In this store, we have faced so many challenges because a lot of improvements were required on the website and in Google Ads campaigns. We spent sufficient time preparing a recommendation document that explained to the client and his developer what changes we required on the website to achieve the expected results.

 

STRATEGY:

After a complete analysis of existing Google Ads campaigns, website and competitors. We prepared a Google Ads strategy and launched search, shopping, and performance max campaigns in the initial stage. 

 

WEBSITE AND PRODUCT PAGE OPTIMISATION:

Improving the results of Google ads, website & product page optimization is a top priority task, especially when you run ads for an eCommerce store.

 

We optimized the below parts of the website & products.

  • Improve Loading speed.
  • Added Images from every angle of the product
  • Ability to zoom into an image
  • Added FAQ
  • Added product benefits & specification
  • Added customer reviews

 

OPTIMIZED PRODUCT FEED ELEMENTS:

We optimized the product feed before launching campaigns. Below are the tasks we performed to optimize the feed.

  • Optimized product title and description
  • Added missing GTINs
  • Choose the attractive front product image.
  • Sales and merchant promotions
  • Created custom labels
  • Assigned product categories

 

CAMPAIGNS SETUP:

According to our strategy, we launched Search, Shopping, and Performance Max campaigns.

 

OPTIMISED CAMPAIGNS:

We conducted comprehensive optimizations for the campaigns, diving deep into the details.

 

Here are the key optimizations we implemented:

  • Paused all non-performing keywords and products
  • Optimized search terms to close the door for all irreverent and unwanted search terms.
  • Optimized bid to increase impression share to get more clicks and sales
  • Paused non-performing ads in search campaigns
  • Paused poor CTR ads in the search campaigns
  • Optimized ads with new angles and ideas in search campaigns
  • Excluded non-performing products from standard shopping campaigns
  • Optimize the bid basis based on the devices, geographics, and demographics performance.

 

RESULTS:

We have put a lot of effort into this store to achieve these results, and clients have also appreciated our work. After just three months, it generated a $463,438.86 conversion value with 6x plus ROAS.