Google Ads is a valuable tool for businesses to connect with potential audiences, but some Google Ads campaigns fail for a couple of reasons.
Each month, we conduct audits on several Google Ads accounts and campaigns, identifying the main factors leading to non-profitable Google Ads outcomes.
Here Are The 7 Top Reasons Google Ads Campaigns Fail:
1) Poor Campaign structures:
During our Google Ads Audits, We come across more and more campaigns that are set up poorly, such as combining target search and display networks in the same campaign, choosing the wrong target option like “Presence or Interest,” using incorrect bid strategies, etc.
2) Missing or Incorrect Conversion Tracking:
We have noticed that 30 to 35 percent of conversion tracking is either missing or set up incorrectly in Google Ads accounts. Without proper tracking of users’ desired actions, running successful campaigns on Google Ads becomes challenging.
3) Poor Landing Pages:
The landing page is the first place users visit after clicking on the ads. Unfortunately, 40 to 50 percent of landing pages lack quality content, strong calls-to-action (CTAs), scarcity, urgency, and social proof.
4) Missing Negative Keywords:
Using negative keywords is an effective way to prevent unwanted or low-quality traffic. In many Google Ads accounts, negative keywords are missing, leading to low-quality traffic and campaigns with high CPA and low ROAS.
5) Poor campaign optimization:
Approximately 50 to 60 percent of campaigns are not well optimized based on geography, demographics, keywords, products, and device performance. In e-commerce campaigns, we often find low-performing products consuming a significant portion of the budget. Following the 80/20 rule and optimizing campaigns thoroughly can yield better results.
6) Missing Ad Extensions/Assets:
Around 60 to 65 percent of campaigns lack proper ad extensions or assets. By utilizing extensions/assets, we can increase the Click-Through Rate (CTR), decrease the CPC, and provide more information to the audience about products and services.
7) Missing Promotion and Product Rating in Google Merchant Center (GMC):
For e-commerce stores, approximately 40 to 50 percent of accounts lack promotions and product ratings, leading to lower traffic and missing potential audiences.
In conclusion: Addressing these common issues can significantly improve the effectiveness and profitability of Google ad campaigns for businesses.
Proper campaign structures, conversion tracking, landing pages, negative keywords, optimization, ad extensions, and product promotion are crucial factors in achieving successful outcomes with Google Ads.
Leave A Comment