8.29x ROAS For E-Commerce Store

Let’s shed some light on ROAS!

You might be aware, ROAS stands for Return on Ad Spend. It’s a comprehensive metric that reveals whether you’re making money through paid advertising or not. For instance, if you spend $5 on advertising and get back $25 as a return, then your ROSA will be 5x (meaning you’re receiving five times your ad expenditure).

We help e-commerce to grow their businesses through Google Ads. We frequently share live results generated by Google ads. We also share strategies/tactics applied to optimize the results.

Here are some Best Tactics to improve your ROAS on the Ads:

1)      Analysis: 

Your first and most critical step should be analysis/audit of the website, products, products page, existing campaigns, and competitors. The initial analysis will offer insights to develop the right plan that helps increase the ROAS.

2)      Recommendation:

If any component is missing in the website/product page or existing running campaign, prepare a recommendation document and note all loopholes or missing points. Implementing all recommendations should be your priority. After implementation, you will find genuine improvements in the ad performance and overall ROAS.

3)      Right Campaign Structure:

If you initiate new campaigns, you first need to prepare a precise campaign structure that helps you manage campaigns better. The conventional campaign structure makes your management job easy and improves performance.

4)      Optimization:

It would be best to optimize your campaign from every corner, like optimizing products feed, bid, budget, search term, geographics, etc. Better optimization helps send more quality traffic to your website, increasing the conversion rate and overall ROAS of your campaigns.

5)      80/20 Rule:

All highly professional advertisers are using the 80/20 rule to increase sales and ROAS for business. The Pareto Principle 80/20 rule teaches us to push more money on those 20% products which generate 80% revenue. By following this rule, you can make a good improvement in your paid advertising account.

I hope this brief information will help you boost your business’s revenue; if you have any queries, put them in the comment section. I will be happy to reply!