google ads for E-commerce Businesses
Are you thinking of running Google ads for your eCommerce store?

Good Choice!

Before starting, it’s crucial to identify common pitfalls that lead to struggles for e-commerce businesses in Google Ads. By recognizing and avoiding these challenges, you can significantly increase your chances of success.

1) Selling The Wrong Products
👉 Issue: If you have a product with no demand in marketing, it’s very tough to sell.
✅ Fix: Do deep research on product demand before making a selection.

2) High Product Price
👉 Issue: Selling products at higher prices than competitors.
✅ Fix: Check your competitors’ prices and set competitive prices for better sales and ROAS.

3) Poor Google Ads Strategy 
👉 Issue: A poor Google ads strategy leads to unsuccessful campaigns.
✅ Fix: Spend time understanding products, demand, and the target audience to create a solid Google Ads strategy.

4) Poor Store Optimization
👉 Issue: An unoptimized store is the reason for poor Google Ads results because users make decisions to buy a product or not based on the product page information.
✅ Fix: Optimize the store from every corner to convince users to buy and increase the conversion rate.

5) Un-optimized product feed
👉 Issue: In-shopping listing: Google fetches data from the product feed. An unoptimized product feed attracts low-buying intent traffic; that’s the reason for poor sales.
✅ Fix: Optimize product titles, descriptions, and images to target a more potential audience and increase sales.

6) No Promotions or Urgency
👉 Issue: Due to a lack of promotions and urgency, most businesses are struggling with Google Ads and are unable to generate profitable results.
✅ Fix: Run promotions and use urgency in content to encourage quick buying decisions.

7) No USP (unique selling proposition)
👉 Issue: We audit Google Ads accounts frequently for our new clients and find most of the ad copies lacking in USP.
✅ Fix: Make sure you have a strong USP in Google Ads ad copies to increase click-through rates (CTR) and sales.

8) Poor Campaigns Structure
👉 Issue: Poor campaign structure generates poor results because you are not able to display the right message to the right audience.
✅ Fix: Prepare a good campaign structure that gives you more control over the audience and ads to serve the right ads to the right audience.

9) Poor Campaigns Optimization
👉 Issue: Most campaigns fail in Google Ads due to poor optimization.
✅ Fix: Optimize campaigns deeply by analyzing which products, variants, ad copies, and keywords perform well. Allocate more budget to successful campaigns to make profitable Google ads.

If you want to generate profitable results with Google ads. Contact Us!