Are you curious to know how we generated 12x plus ROAS by Google ads during the holiday/festival sale?
Give us less than 5 minutes and you will know what our strategy was!
Christmas and New Year holidays are the best time for retailers to increase their sales. However, the success or failure of the sales depends greatly on the marketing strategies and promotions used.
Here are five tips that you can implement to boost your sales and profits during the holiday/festival sales.
1) Customize Your Website to Fit The Holidays
Customize your website according to the needs of the customers during that specific time, and accommodate products that your customers may probably be shopping for during that holiday season.
For example: Take a look at Amazon and its specifically curated Christmas stores. This lets customers fulfill their festive needs in one place.
2) Offer Free Delivery
Free delivery is a great way of attracting potential customers during the festive period and it can also encourage repeat purchases in the future. For instance, offering deals such as “free delivery on orders over $50” will encourage buyers to purchase more in a single transaction.
3) Create Gift Bundles
If your inventory includes products that complement each other, it will be a good way to increase your average order value. In other words, up-selling and cross-selling opportunities increase, thus increasing the average purchase value of customers.
4) Create Urgency
A number of tactics can be used to create urgency during the holiday or festive season. For example, reminding customers of final delivery dates. Retailers can also consider hosting an exclusive offer for the first 100 customers or even offer them a free gift.
5) Re-target Customers
The foremost step to boost sales is to re-target the customers who have expressed interest in your production on earlier occasions. Identify the customers who abandoned their shopping cart and offer them a value proposition in terms of exclusive deals and offers through Search and Display ads.
6) Utilize Customer Reviews
Using your existing customer reviews and testimonials is a powerful way to build confidence among online shoppers during the holiday/festival. As people are mostly engrossed in the holiday rush, they do not want to deal with the hassles of ordering the wrong products.
According to research 91% of online shoppers trust other customer’s reviews and buy products without any hesitation by simply reading reviews of the existing customers.
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