Hello Guys!!
I always see people struggling to optimize Product Title & Description for an eCommerce or their online stores. So, I thought I would prepare a valuable post to help anyone who is facing a similar challenge lately.
Product titles and descriptions are extremely powerful, if you use them correctly, they will increase user engagement, improve conversion rate and make your store more successful. However, if you use them poorly, they can be destructive and harmful to your business.
In this post, we discuss how to write the best and most effective product title & description. Let us start with the Product Title First.
Keep Product Title Brief and Descriptive:
Google allows you to write a maximum of 150 characters in the product title but I suggest keeping your title limit between 70 to 90. Keep your title simple with the most valuable details about your product.
Focus on User Intent:
While preparing the product title you need to understand who your target audience is and why they need your product. Also, you must understand your buyer’s persona. Once you are aware of it completely, you are equipped to create perfect the product title.
Insert Primary Keyword:
Always keep primary keywords along with your product and use them in the product title precisely. This will help to reach and connect your product with a potential audience.
Mention the Key Attributes:
As you know that your product title should be so compelling, never forget to use key attribution in the product title. Like
- Name of the Brand
- Name of the Product
- Variant/Color/Flavor/Material
- Size/Quantity/Unit of Length
Best Tips to Write Product Description That Help to Sell Product:
Product description/detail is the last step to convince users to click on the “Add to Cart” button and proceed to place an order.
Know Your Target Audience:
As we mention, you need to understand your target audience before you write Product Title & Description. Once you understand buyer persona, it helps to understand which features are extremely important for your customers.
Focus on Product Benefits:
In the product description describe the best and most valuable features that help to understand users why this product is beneficial and how it can improve their life.
Emotional Punch:
A good product description should give all relevant details, convince the buyer of its benefits, and pack an emotional punch. Your product description is the perfect place to elicit emotions.
Use Power Words In Description That Sell:
There are certain words and phrases that help to easily convince your audience to take purchasing actions.
These tips will help you to write effective product titles and descriptions for your products and give better shape to your online store. If you have any questions, please use the comments section to get them across.
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