Starting of April month my interview was with a client who has a “home decor lamps” business. He started a new e-commerce store and wanted to promote it with Google ads.
The client provided me all detail about their business, target location, monthly budget, expected results and much more.
Before set-up the Google ads campaign we optimized the website and product page to generated good results. And finally, in the first month, we spent €2019.32 on Google ads and Generated €14790.14 sales with ROAS 7.32x
Here is a complete strategy to improve ROAS For New Started E-Commerce Store
1) Understand Client Business & Potential Audience:
The first step taken was to have a complete understanding of the client’s business. What type of products our client offers and about and what is the need of these products, how these products can change users’ life. After getting a clear vision of the business and potential audience, we proceeded with competitor analysis.
2) Competitors’ Analysis:
Competitors’ analysis is an important part of knowing about the product page layouts, product prices, product specifications, titles, descriptions, images, offers, urgency, etc. We also checked the type of keywords that are being targeted by competitors. We had spent adequate time analyzing competitors in order to get clarity on every aspect of the business.
3) Prepared Google Ads Strategy:
After a complete understanding of the client business, potential audience, and competitor analysis, we had prepared a Google ads strategy and divided each type of campaign into phases (Search, Shopping & Display). Then we executed the Google ads strategy step by step and finally generated these results.
4) Optimised Product Feed & Product Page:
It is important to keep in mind that if you want to defeat your competitors with Google ads. You need to perform an excellent job on the product feed & product page because a solid product feed generates quality traffic, improves CTR, impression share and the product page is the final path for a user to decide whether to buy a product or not. A perfect product page convinces the audience to place an order and increases the conversion rate.
5) Campaign Structure & Product Segregation:
Good campaign structure plays a vital role to generate good results by Google ads. We had segregated the product basis on the product type and Item ID. We observed and optimized each product on the variant labels.
6) Optimisation:
We optimized campaigns, ad groups, keywords, and products basis on the data. With help of the negative keywords, we closed the door for irrelevant and unwanted clicks, improved the traffic quality. We paused all non-performed keywords and products, focused on performed products and keywords. We had done optimization basis on the devices and geographic and taken the required action to optimized campaigns from every corner.
It’s the complete story behind this success. Thank you for taking the time to read this post, and I hope you got some valuable information out of it! Feel free to share your feedback.
If you are interested to know how to promote holiday offers check out this post- GoogleAds Strategy For 12x ROAS During Holiday / Festival Season
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