Are you curious to know how we generated $200,306.12 with 6.15x ROAS by Google ads?
This content is going to take 2 minutes and you will know what our strategy was!
1) Understand Client Business & Potential Audience:
The first step taken was to have a complete understanding of the client’s business. What type of products the client offers and about and what is the need of these products, how these products can change users’ life. After getting a clear vision of the business and potential audience, we proceeded with competitor analysis.
2) Competitors’ Analysis:
Competitors’ analysis is an important part of knowing about the product page layouts, product prices, product specifications, titles, descriptions, images, offers, urgency, etc. We also checked the type of keywords that are being targeted by competitors. We had spent adequate time analyzing competitors in order to get clarity on every aspect of the business.
3) Prepared Google Ads Strategy:
After a complete understanding of the client business, potential audience, and competitor analysis, we had prepared a Google ads strategy and divided each type of campaign into phases (Search, Shopping & Display). Then we executed the Google ads strategy step by step and finically generated these results.
4) Optimize Product Feed & Product Page:
It is important to keep in mind that if you want to defeat your competitors with Google ads.
You need to perform an excellent job on the product feed & product page because a solid product feed generates quality traffic, improves CTR, impression share and the product page is the final path for a user to decide whether to buy a product or not. A perfect product page convinces the audience to place an order and increases the conversion rate.
5) Campaign Structure & Product Segregation:
Good campaign structure plays a vital role to generate good results by Google ads. We had segregated the product basis on the product type and Item ID. We observed and optimized each product on the variant labels, after 4 weeks, we filtered best-selling, low, average selling products and use the custom labels to deep segregation for them. We kept best-selling (low-hanging fruit) products in separate campaigns and allocate the maximum budget to them. Repeat the same process for average and low selling products.
Thank you for taking the time to read this post, and I hope you got some valuable information out of it! Feel free to share your feedback.
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