Improve ROSA in Google Ads

Google Ads, the best platform to generate excellent results for e-commerce stores. However, the majority of advertisers are struggling hard to get anticipated results as they are incapable to optimize a website or product pages and prepare virtuous campaigns structures.

We are assisting e-commerce business owners to expand their business by Google ads and generate fruitful results for them. Our main objective is to increase the sales, revenue volume and take the client’s business to the next level.

Now, let us check out the strategies to achieve the numbers mentioned above:

 

  1. Optimize Product Feed: 

You must spend a good time optimizing your shopping feed because Google fetches all data from the product feed to display your ads in the shopping list.

 

Amazing product titles, descriptions, and images help you drive huge traffic, thereby turning it into regular clients. However, poor product feed generates meager results. So, it is important to run shopping ads with influential feeds.

 

  1. Campaigns Structure:

 

We have prepared a shopping, search and display campaigns structure on the basis of “top-selling, average and low number of selling products”. In each and every shopping campaign, we separated products on the basis of item ID. On the other hand, in search ads target, we use the search term that helps to generate sales in existing shopping and search campaigns.

 

  1. Budget Allocation:

 

We allocated the client budget on the basis of product performance in history data. We spend our maximum budget on “low hanging fruit” products because if you desire to set up an elite campaign for your store, you must remember the 80/20 rules.

 

  1. Choose Right Bidding Strategy:  

 

When you are initiating a new campaign, you must go with a manually bidding strategy. And, once you gather all possible conversion data, then you must switch manually bidding strategy to smart strategy.

 

  1. Search Term Optimization:

 

In past data, we checked for search terms that were inappropriate and were consuming our budget without any sales. We omitted those search terms to prevent unwanted and irrelevant clicks.

 

  1. Smart Shopping Campaign: 

 

If you have a winner products list you must test them with a smart shopping campaign because Google has conversion data and try to generate the best results by them. On the other hand, if you don’t have a winner products list and not good conversion data in your Google ads account, avoid a smart shopping campaign.

 

  1. Improve Impression Share: 

 

Impression share is the number of impressions you have received divided by the estimated number of impressions you were eligible to receive.

Be assured you are getting a 90% plus impression share for your best-selling products that is sure to increase the sales and revenue of the business.

 

  1. Excluded Non-Profitable Products:

 

If you have 1k products on your website, you cannot sell them all. in the same numbers. Hence, you must identify the top, average, low, and not selling products. Segregate the same. We do the same and exclude all low and non-selling products. We only focus on the top and average selling products.

 

Hope this post is really helpful for you to make your campaigns more profitable. If you have any queries, please post them in the comment section. We will be happy to serve you in the best possible manner.

 

In Additional you must learn Common Mistakes in Google Ads and Ways To Avoid Them