Shopping Campaigns Profitable

In today’s time, Google Shopping is a great platform for e-commerce stores.  However, it comes with a certain problem which is, many people aren’t aware of best practices when it comes to optimizing their Google Shopping campaigns for success.

Looking at a good point, it offers you to connect with potential audiences, increase sales and revenue if you start to optimize your shopping ads in the right way.

The content stated below are some of the important strategies you can use in order to make Google Shopping Campaigns profitable and prospering.

1)Optimize Product Feed:

80% of shopping ads’ success depends on the product feed. Solid product feed helps to target potential audiences, increase the CTR, improve impression share, and overall campaigns ROSA.

Before enabling shopping ads to optimize the main attributes in the product feed:

– Product title

– Product description

– Product image

2) Shopping Campaigns Structure:

Correct shopping campaign structure helps you to optimize your campaign easily and generate good sales and revenue for your business. In a Shopping campaign, multiple ways to segregate your products in a deep label. You can segregate products on the basis of product type, brand, category, custom label, and Item ID. In addition to the same, you can also set up your shopping campaign basis on priority, high, medium, and low. Another thing that can be done is to set up a campaign basis on brand, product margin, product price but it depends upon which way you choose to build a shopping campaign structure.

3) Participate in Google Merchant Center Program

Google merchant center has special features like “product rating” and “promotion” that help to make your shopping ads more effective. Advertisers can utilize them to capture the attention of the buyers, drive more quality traffic and increase the ROI.

Most advertisers do not use product ratings, and promotion offers, so they failed to grab searchers’ attention, increase the CTR, and boost conversion.

4) Dynamic Remarketing:

Remarketing campaign is essential for those audiences who have already shown interest in your brand or products but didn’t complete the purchase. Before running a retargeting campaign you must work on an irresistible offer so your remarketing campaign can convert existing users into customers. Elite remarketing campaigns always increase the conversion rate and overall account ROAS.

5) Shopping Campaigns Optimization :

Optimization is mandatory to improve the performance of your campaigns. If you feel that your running shopping campaigns are not performing as per your expectation, then you need to review and optimize them. For better optimization, follow the below scenarios.

1) High Clicks & Low Conversions Products: Where users are interested in your products, your bid strategy and bid are also correct, but when users are not buying your products. In this case, you need to compare your products more closely with your competitors, check product price, product page quality, or any misleading information in the product feed.

2) Low Clicks & High Impressions Products: In this scenario, it shows that your products are relevant according to the Google searches but people aren’t clicking it. In such cases, you need to check the price and image of the product!

3) Products with No Impressions: When your shopping ads are not getting any impressions, you need to work on bids that might be too low. You need to raise your bids to increase the impressions. You also examine product title because mostly product title doesn’t contain the primary keyword or using keyword in title that doesn’t have any search volume. So for the no impression product, consider bid and product title as the top priority.

4) High Conversion & Low Impression Share Product: The products generating good sales for your business must keep them on the top of shopping ads. If you have a low impression share for best-selling products, you need to increase the bid to get high impression share, clicks, and sales.

Hope this post helps you a lot. For any query write in their comment box.

Know more: Google Ads Strategy For 12x ROAS During Holiday / Festival Season