It is prominent that Google paid ads are one of the most popular sources to convert potential customers quickly. As Google has allotted the first four results for the paid ads in search results listing, that come across the top four paid ads when people search for any services or products. The data says, 70% of people click on those results.
Let’s Understand What is a Conversion in Google Adwords:
Before launching a campaign in google ads, the advertisers set a conversion tracking code on the website to track how many visitors’ footprints the website is receiving. When users are taking the desired action on the website OR landing page, Google considers it a conversion.
Here are some proven ways to improve your conversion rate:
Mainly you need to work on the two parts to boot your conversion rates 1) Campaign optimization and 2) landing page optimization.
Campaign Optimization:
- Keywords Selection:
The keywords section is most influential in google ads because the right keywords will bring a potential audience to your website that helps to increase the conversion rate. While preparing the target keywords list, focus more on the relevant and high-buying intent keywords.
- Ad-Copies Headline:
Ad-Copies headlines are significant because they grab the attention of 99% of users, so write ad-copies heading precisely, concisely, and straightforwardly, showing only the benefits of your product and services.
- Ads Descriptions:
Google allows writing 90 characters in each description line. We can use two description lines in expanded ads copies and four description lines in search responsive ads. Explain your services and products specifications and benefits in the description part that appeals to your prospective customer.
- Ad Extensions:
Google ads extensions are the best place to provide additional information to users about your business. So in each campaign, try to use a valuable extension like Site-link, Callout, Image, Promotion, Structured Snippets, Call, etc
- Negative Keywords:
Google enables you to add negative keywords and lists to prevent unwanted clicks, OR you can say close the door for low-quality traffic. You should optimize your search term and add pre-negative keywords that help you refine traffic quality and increase conversion.
Landing Page Optimization:
- Page Loading Speed:
Keep your landing page loading speed fast because a poor loading landing page will not generate numerous conversions. You can quickly check the website or page loading speed because of the pile of free and paid tools available.
- Mobile Responsiveness:
In the present time, we know that most of the conversion happens from mobile devices, and 70% of traffic also comes from mobile devices, so make sure your website or landing page mobile responsiveness helps to increase the conversion.
- Call-to-Action:
CTAs are not just for landing pages. They are equally crucial in the ads because the CTA increases the CTR and Conversion Rate. Use your CTA on the landing page and in ad-copies on the right place that convince users to take your desired action.
- Use Social Proof:
Social proof is one of the best and powerful ideas to build the users’ trust toward your services or products. Recent analysis proves 80% of consumers would like to read reviews about services and products before placing an order. According to research, displaying reviews on the landing page increases the conversions rate by 270%.
- Retargeting:
Your retargeting campaign also helps to increase the conversion rate. The user who visits your website but does not hire your services or purchase a product, then you set a retargeting campaign for them with an irresistible offer so you can convince them to buy your services or products.
Conclusion:
As you know, Increasing paid ads conversion rates are a bit of art and a bit of science. Sure, you need to test, and you need to track to know what works and what doesn’t.
It’s 100% true that the same strategy does not work for types of products and services!
Be willing to be a little creative, to think outside the box. Don’t be afraid to test a strategy because only testing would lead you to success.
I hope the post will aid you to increase paid ads’ conversion rate.
Read Google Ads Strategy For 12x ROAS During Holiday / Festival Season
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