Check Our Proven Strategies to Improve Google Ads ROAS

If you’re running paid ads for your e-commerce store, ROAS (return on ad spend) is an important metric that you should consider as the top priority to know if your paid ads are profitable or not.

Measuring ROAS (return on ad spend) tells you exactly how much you get back from the paid ads. To calculate your current ROAS%, divide your revenue by the amount of money you spent on ads.

In this post, we will share proven strategies to improve the Google ads ROAS. So without wasting time, let’s start it.

To improve the ROAS of your paid campaign, you should focus on:

1) Campaign Structure:

A well-structured account helps you manage your paid ads better because you can control how you want them to be triggered and when and where you want them to appear. This control is possible if you have a good campaign structure.

2) Increase The Conversion Value While Keeping The Cost Stable:

When you have a high conversion value with a low cost, your ROAS will be automatically high. So now the question is raising how to get a high conversion value with a low cost. The answer is very simple: proper account optimization. You have to optimize your campaigns and overall account from every corner, like optimize based on the search term, devices, geographic, etc.

3) Push Budget On Best Selling Products (Low Hanging Fruits):

Based on the data, you elevate your best-selling products and push more budget to increase sales volume and conversion value. Always keep in mind and take advantage of the 80/20 rules to make your paid ads profitable.

4) Focus On Buyer Intent Keywords:

Buyer intent keywords are search queries that show someone is actively looking to make a purchase. To know your buyer intent keywords check your Shopping campaign’s search term and compile a list of the search terms users use to buy your product. Then, use that search term in Search campaigns. Additionally, you can use the keywords finder tools to find buyer intent keywords.

5) Optimize Your Product Pages:

The product page is the final path or place where the user decides whether to buy this product from this website or not. So make sure you optimize your product page properly to convince buyers to place orders.