Digitalization has revolutionized many industries, and e-commerce is one of those. The e-commerce industry is growing rapidly because of the rising online shopping trend. However, the majority of the advertisers are struggling to boost their eCommerce conversion rate.
Are you also facing the same problem? If your answer is yes, then you are at the right place. Today, we will discuss the top 7 best ways to optimize the product page for boosting the conversions rate. Here we go!
✅ (1) Deep Analysis of Your ECommerce Products Page:
You need to spend some time on your e-Commerce product page and analyze your competitor’s product page. Make sure you do a better job on your product page than your competitors so you can provide your customers with a good experience.
Check below the point on your product page:
👉 Loading speed
👉 Products information (including text and images)
👉 Product price
👉 Product availability
👉 Urgency
👉 Mobile friendly
👉 Social proof, etc.
✅ (2) Impressive And Clear Product Images:
Product images help you to attract and impress your customers toward your product. In shopping ads, Google displays your product title, images, price, and brief description. If your product image is attractive, it will grab more attention from the users and increase the CTR, also make sure you use multiple product images on the product page so users can check your product from every angle before placing the order.
✅ (3) Product Detail:
Product detail is one of the most significant parts of optimizing the product page. You should provide high-level information about the product on your product page. In addition, the product detail should contain the benefits and features of a product to convince your potential customers to buy your product.
The product page detail should be in the following order:
➡️ Appropriate product title
➡️ Competitive product price
➡️ Product features and components
➡️ The material of the product
➡️ Care and maintenance instructions
➡️ Info about the brand
➡️ Size/dimensions/capacity
✅ (4) Clear Call To Action:
Call to action (CTA) is the most crucial factor that can help to boost e-commerce conversions. Ensure that each product page features a clear call-to-action so users can take required action and easily complete the purchases.
✅ (5) Product Price:
If you’re running a dropshipping store, then product price is significant because it could create big trouble for you if you try to sell the same products at a high price. People compare prices with different stores and buy products where they get them at affordable prices. So make sure you choose competitive prices for your products.
✅ (6) Create Urgency:
Another eCommerce product page best practice is to enforce the scarcity/urgency principle – products that are selling out fast can make users convert quicker. So make sure you utilize urgency on your product page.
✅ (7) Social Proof:
Social proof builds trust for your product, and that trust increases conversions. The majority of the shoppers prefer to read the product reviews because they want to know other people’s experiences on the same product before buying a product. According to research, 85% of consumers today trust online reviews as much as personal recommendations. So make sure you take advantage of the social proof to increase the conversion rate.
Hopefully, these tips are helpful for you to optimize the product page in a better way. Let me know your opinion on the same in the comment box.
Leave A Comment