Increasing sales is the end goal of all businesses but no matter what type of business are you running. There are many platforms that help to grow revenue and take the business to the next level. We are helping people grow their businesses through Google ads.
In this post, we are going to share E-commerce marketing strategies to increase your online sales.
✅ Reciprocity:
👉 Understand what is reciprocity?
Reciprocity means is to give something and get something. Like on Christmas if users buy the product from you and you give something free with that product and users who will receive that product, see something free that’s unexpected and they might feel obligated to buy another product from you, that is a social norm that we’re having as human beings.
👉 You can use reciprocity in two ways:
1) First: You get an email from your potential audience and give them a free e-book, discount code, or something else.
2) Second: When you deliver a product send an email to the user to get some discount offer on the second-order OR you mention discount offer in product box so users can easily get that while product opening.
It will increase the sales volume, acquire more potential customers, and retention rate.
✅ Curiosity:
Curiosity is a very powerful way to increase the CTR for your ad copies, blog posts, articles and etc. Because you can tell something in ad copies, blog, article title but not everything.
👉 Some examples of heading that creates curiosity like:
– Don’t eat these things on an airplane
– Which country is the worst to visit alone?
– How do some people become rich in a short time – Read study?
🙌 Note: when you create curiosity in your content, heading “Be honest in your message” because if you misguide your audience to increase the curiosity it will be bad for your business.
✅ Scarcity:
Scarcity is basically a shortage of supply in comparison to demand. You can increase the scarcity of your products with special discount offers Like BlackFriday Sale, Cyber Monday Sales and etc. Because nobody wants to miss out on that deal of the day.
👉 Example:
If you selling products then you can say “20% OFF Only Today”, “Limited Stock” it’s a scarcity because it creates a sense of urgency.
Some advertisers use countdowns ads to create scarcity. If you selling a course then you can say “Limited Time Access”. These all are the way to create scarcity.
✅ Social Proof:
Social proof is extremely helpful in inspiring people to action. We do want to inspire users to buy products and services. It’s human nature, the majority of the people trust what others do and think.
👉 Example:
If you want to buy any book online, then how do you know this book is good or not? Well, of course, you go into the review section, right? You read what other customers say about this book because you have no idea even it’s worth your time and worth your money.
The majority of the people trust what other people do and think. So social proof helps you to increase the sales and leads for your business.
✅ Right Campaign Structure:
If you initiate new campaigns, you first need to prepare a precise campaign structure that helps you manage campaigns better. The conventional campaign structure makes your management job easy and improves performance.
✅ Optimization:
It would be best to optimize your campaign from every corner, like optimizing products feed, bid, budget, search term, geographics, etc. Better optimization helps send more quality traffic to your website, increasing the conversion rate and overall sales of your campaigns.
👉 80/20 Rule
All highly professional advertisers are using the 80/20 rule to increase sales and ROAS for business. The Pareto Principle 80/20 rule teaches us to push more money on those 20% products which generate 80% revenue. By following this rule, you can make a good improvement in your paid advertising account.
You must need to know the Best Practices To Optimize Google Shopping Feed For Ecommerce Success
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