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Niche: Cosmetic
Revenue: €192,825.71
ROAS: 14.03x

Google ads are the best platform to generate good results if you use the right strategy to set up and optimize campaigns.

Here are some steps that help you to generate good ROAS and scale your business!

👉 Prepare the right campaign structure
👉 Allocate your paid ads budget
👉 Choose high buying intent keywords
👉 Filter low performing keywords & products
👉 Push more budget on high performing keywords & products
👉 Create a negative keywords list to close the door for poor quality traffic
👉 Choose the right bid strategy
👉 Optimize website and product page
👉 Use ads extension
👉 Improve CTR (Clickthrough Rate)
👉 Improve Impression share
👉 Improve conversion rate
👉 Improve quality score
👉 Optimize product feed
👉 Use the website offer Properly

If you have any question please put in comment box!