Whether you are selling your products or services, Google campaigns have good scope to increase conversion with low CPA and take your business to the next level.
In this post, I’ll share the best Google Ads strategies that I have found to be most beneficial to improving the performance and scale of google ads accounts.
Right Structure Google Ads Account:
Everyone knows the value of the google ads account structure. Suitable google ads account structure is beneficial to make campaigns profitable. Before preparing a google ads account structure, you must look at the structure of your website. In most cases, website structure is helpful to building a good google ads account structure.
Improve Impression Share:
Impression shares give you an indication of what percent of the audience can see your ads. If you want to acquire a high percentage of the audience, you must improve your impression share. You can improve impression share to focus on these components, Increase your campaign budget, Increase your bid and Improve your ad quality.
Optimize Search Term:
In various accounts, we have noted that people are not optimizing search terms and showing ads to the irrelevant audience, which decreases their conversion rate and increases CPA. You should optimize search terms properly and add pre-negative keywords that help attain a potential audience and a good conversion rate.
Add Audiences To Observation Mode:
Every month we analyze a couple of google ads accounts and found 95% of advertisers don’t use the audience in the observation mode. Using an Observation audience with proper bid adjustment helps to increase the conversion value and improve the campaign performance.
Use Customer Match:
Customer Match is an advertising tool that helps you connect your existing customers with another product or service. This data is beneficial to find new customers similar to your best customers. So I highly recommend you make proper use of customer match data.
Use Responsive Search Ads:
Google has announced that ETA (Expanded Text Ads) will be disabled on June 30th, 2022, so you should focus on the RSA (Responsive Search Ads) at the moment, and it is beneficial to improve 40 to 60 % more impressions and 30 – 40% lower cost per acquisition (CPA).
Clean Up Duplicate Keywords:
During the analysis of the new google ads account, we found out the same keyword with the same match type is being used for different ad groups or campaigns. As we know, duplicate keywords compete against each other and increase the CPC. Make sure you avoid duplicate keywords in your account.
Improve your Google Ads Quality Score:
A good quality score is significant to get the maximum qualified traffic with low CPC. To improve quality score, focus on these three components: clickthrough rate (CTR), Landing page experience, and ad relevance.
Hopefully, this information added value to you. If you have any suggestions or need the advice to manage your Google Ads accounts, don’t hesitate to contact us
If you running google ads for your eC0mmerce store, don’t missing this post: E-Commerce Marketing Strategies To Increase Your Online Sales
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