Growth is often good for a business. It doesn’t matter in which niche you’re running your business and the platform to take it to the next level.
If your business is not growing, you need to investigate where the problem is. The problem could be in your product, product page, or in your strategy.
We use Google ads to increase our clients’ revenue and take their business to the next level. In addition, we frequently share results whatever we are generating for our clients.
Here I’m going to share some strategies in brief that will be helpful to improve the Google ads campaigns performance.
1) Optimize Product Feed:
If you’re going to participate in the shopping ads, you need to take the first step to optimize your product feed because Google shopping ads take data from the product feed to display your ads.
When talking about optimizing product feed, you should focus on the below elements of the feed.
- Product Title
- Product Description
- Product Category
- Product Images
- Product Price
2) Right Campaign Structure:
If you initiate new campaigns, you first need to prepare a precise campaign structure that helps you manage campaigns better. The conventional campaign structure makes your management job easy and improves performance.
3) Right Keywords Selection:
While researching the keywords, focusing on the long tail and high buyer intent keywords is always helpful to increase sales. You can pick search terms from shopping campaigns that help to convert users into customers. We focused on the high buyer intent keywords to run search ads and send traffic on the accurate product page.
4) Campaigns Optimization:
It would be best to optimize your campaign from every corner, like optimizing products feed, bid, budget, search term, geographics, etc. Better optimization helps send more quality traffic to your website, increasing the conversion rate and overall ROAS of your campaigns.
5) Follow 80/20 Rule
All highly professional advertisers are using the 80/20 rule to increase sales and ROAS for business. The Pareto Principle 80/20 rule teaches us to push more money on those 20% products which generate 80% revenue. By following this rule, you can make a good improvement in your paid advertising account.
Hopefully, this information added value to you. If you have any suggestions or need the advice to manage your Google Ads accounts, don’t hesitate to contact us
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