Know How To Sell High-Ticket Items Using Google Ads

According to my experience, Google Ads is the best platform to sell high-ticket products with the right strategies, compared to other online marketing channels.

We are running Google ads for our client, who sells high-ticket items, and have generated the expected results.

✅ Spend: $10,834.38

✅ Sales: 44

✅ Sales Value: $55,069.36

✅ ROAS: 5.24x

Here I’m going to share strategies that helped generate these results for high-ticket items.

✅ Product Page Optimization:

Your product page is the final path where users decide whether to buy this product from you or not. So make sure your product page is optimized from every corner to convince users to buy the product.

✅ We Optimized Product Pages, Including:

👉 Product Title Optimization

👉 Unique and Informative Product Descriptions

👉 Multiple Product Images

👉 Videos That Highlight the Features

👉 Optimized Pages and Overall Website Loading Speed

👉 Added Social Proof

👉 Implemented Scarcity

👉 Added Trust Badges

👉 Added Finance Option

✅ Campaign Structure and Optimization:

Campaign structure is one of the most important elements for paid ad success. An effective structure is deeply connected to your marketing strategy and business needs.

We have set up the right campaign structure to optimize each campaign, ad-group, product, and keyword on the deep level.

Launched the below types of well-structured campaigns that help generate these results.

👉 Performance Max

👉 Standard Shopping

👉 Discovery

👉 YouTube

👉 Search

👉 Search Smart

✅ Optimization:

👉 Excluded all irrelevant search terms from standard shopping and search campaigns.

👉 Paused all non-performance keywords

👉 Optimized low-CTR ad copies