During our regular auditing of new clients Google Ads accounts, we consistently observe that a majority of accounts have poor conversion rates.
Check out the most effective ways that we are using to improve conversion rates, increase lead flow, and lower CPA.
In the provided screenshot, you can see that we are getting a 12.57% conversion rate!
A Brief Explanation of the Conversion Rate:
A conversion rate records the percentage of users who have completed a desired action. The conversion rate is calculated by taking the total number of users who “convert” and dividing it by the overall size of the audience.
Check out the most effective ways to improve conversion rates.
👉 Incorporate High-Quality Content:
Add concise and valuable content on your landing page that significantly increases the chances of getting more leads for your business.
👉 Relevant Header:
The header is the first impression for users. Use relevant headers that give brief and clear information to users.
👉 Call to Action:
Use a clear and user-friendly call-to-action so users can easily get in touch.
👉 Focused Images:
Use eye-catching and relevant images that could grab the attention of the users. As we know, a single image could speak thousands of words.
👉 Highlight Beneficial Features:
Explain to users the advantages and benefits of your services that could compel them to take desired action.
👉 Social Proof:
Social proofs are extremely important on your landing page because, before hiring services, 90% of users would like to read reviews. So they can know how other people feel after hiring these services.
👉 Fast Loading Speed:
Every user likes a fast loading landing page so they can take in the entire information in less time and make the next decision.
👉 Responsive:
Today, most traffic comes from mobile devices, so make sure your website is fully responsive so all users can access it.
We are helping clients and businesses boost their conversion rate and lead flow with a low CPA.
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