We onboarded this brand in April. At that time, the brand was getting sales with poor ROAS and struggling to scale.
Our team audited the existing campaigns running in the Google Ads account and analyzed the product pages. We identified several loopholes in the active Google Ads campaigns and product pages.
We optimized the product pages, fine-tuned the existing campaigns, and launched new campaigns based on our strategy. These efforts significantly helped increase sales and improve ROAS.
Here is the strategy we implemented to generate $157,777.68 with a 10.96x ROAS.
Optimize Store to Improve Conversion Rate:
- Utilize High-Quality Product Images and Videos
- Implement Live Chat Functionality
- Create a User-Friendly Site Structure
- Enhance Loading Speed
- Refine Product Descriptions and Titles
- Add an FAQ Section
Product Exclusions:
We filter out product data and assess the performance of each item based on its ID. We exclude all non-performing and poorly performing products from performance max campaigns. Our focus is solely on the best-performing products to increase sales flow and overall ROAS.
Added Extensions / Assets:
Google Ads extensions (now called to as assets) are incredibly valuable for enhancing relevance and attractiveness by providing additional information. We added extensions / assets such as sitelinks, callouts, structured snippets, pricing, promotions, and more.
Product-Specific Campaigns:
We launched search campaigns specifically targeting keywords relevant to the winning products. By separating keywords based on intent and crafting ad copy aligned with the buyer’s intent.
Performance Max Campaigns With Accurate Audiences:
We launched new performance campaigns with precise audience signals, such as in-market audiences, customer intent keywords, individual websites, and website data. These campaigns leveraged the right signals to generate impressive results.
Search Smart Campaigns:
We launched search smart campaigns utilizing primary keywords. With smart search campaigns, ads automatically reach potential customers across various channels. Our search smart campaigns delivered excellent sales performance with a favorable ROAS.
Discovery Campaigns:
Google’s discovery campaign enables us to reach billions of customers. We launched a discovery campaign using feeds to retarget audiences, as well as a separate discovery campaign targeting cold audiences. These campaigns significantly contributed to increased sales flow and ROAS.
Optimization:
We optimized campaigns comprehensively, considering factors such as gender, age, devices, and locations. Additionally, we fine-tuned the audience targeting through observation to maximize campaign performance.
We are helping brands and businesses in boosting their sales through Google Ads. If you have any questions, please leave them in the comment box!
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