You might be aware, ROAS stands for Return on Ad Spend. It’s a comprehensive metric that reveals whether you’re making money through paid advertising or not. For instance, if you spend $5 on advertising and get back $25 as a return, then your ROSA will be 5x (meaning you’re receiving five times your ad expenditure).
We help e-commerce business owners to grow their businesses through Google Ads. We frequently share live results generated by Google ads. We also share strategies/tactics applied to optimize the results.
In this post, we are going to share the strategy implemented to generate 13.6-x ROAS.
👉 Launched Low-Hanging Fruit Shopping Campaigns:
We took advantage of the historical data and found best-selling products that are also called low-hanging fruit products. Then, launched the campaigns for those products and pushed budget on them that helped to boost sales and overall ROAS.
👉 Optimized Shopping Feed:
We reaped 30% growth after optimizing the product feed. We optimized the product title, a description that helped enhance traffic quality and boost sales volume. While creating the product feed, always optimize product title and content because google fetches entire data from product feed in shopping ads.
👉 Tested Smart Shopping Campaign:
If you have enough conversion data, test the smart shopping campaign because it’s automated and helps acquire more traffic and sales. We ourselves had run a smart shopping campaign and achieved desired results.
👉 Optimized Search Term:
Based on the historical data, we added negative keywords to close doors for irrelevant and unwanted traffic. After optimizing the search term, we cut down CPA, increased the conversion rate and ROAS.
👉 Launched Dynamic Remarketing Campaign:
We launched a dynamic remarketing campaign with an irresistible offer. Dynamic remarketing ads display only to those users who have already visited the website but have not completed the purchase. Dynamic remarketing campaigns assist in converting a substantial number of users into customers.
👉 Launched Search Campaigns With Warm Keywords:
We had compiled the list of search terms that converted users into customers. We grouped those searches accordingly and sent traffic by them on the related products and category pages. It has boosted sales and overall ROAS.
If you have good historical data in your google ads, account and want to boost the ROAS, give this strategy a try. It has generated good results for us.
If you have any queries, drop them in the comment section. It will be my pleasure to answer your queries.
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