Two months ago, we connected with a client who was interested in participating in Google ads but was looking for the right person who could help to grow his business.
We shared our entire plan to grow his business with Google ads, and in the first month he allowed us to spend $1k on Google ads and expected the same amount back ($1k) from Google ads. We generated a $1500 conversion value in the first month. The client was happy to see the first month’s results.
In the second month, he allowed us to spend $2k on Google ads and expected to get $4k back from Google ads, but we generated $8957. Within two months, we generated a total conversion value of $10,457.66 with ROAS 3.50x.
After seeing our endeavors accompanied with incredible outcomes, the client allotted us the unlimited budget for Google Ads because he was so surprised to see awesome results.
When you’re generating more than expected results for your clients then no one has hesitation in spending more money to generate more sales.
Here I’m going to share some strategies that we executed to produce fruitful results:
Optimized Product Pages:
When you’re going to push your products for the advertising couple of things you should keep in mind that help to bring success for you.
1. Offer: Your offer is the most important part. You can fix 90% of your business struggles by strengthening your offer. We have created an irresistible offer for potential audiences.
2. Urgency: We have added urgency on the product pages because urgency is the reason why people buy now and is critical to converting cold traffic.
3. Product demonstration/breakdown: It’s your job to use your product page to demonstrate to your prospects exactly how your product works and the customer knows exactly what they’re buying.
4. Optimize Product Title: The product title is the first thing a potential buyer sees before deciding to click on your product. So optimizing product titles should be your first priority and we optimized product titles properly to produce these results.
5. Optimized Product Images: Product images play a vital role to demonstrate any product, if your product image attracts users they will take the next step. So we optimized product pages to attain such results for our client business.
Campaigns Structure:
Google Ads campaign structure is really helpful for you to produce good results because, with the right campaign structure you can keep control on your spend and display the right ads to the right people. So we focused on the campaign structure that helped to generate expected results.
Target Keywords:
For the search campaign, we have selected high-buying intent keywords and tested them in phrase and exact match. They helped to generate results with good ROAS.
Product Filtration:
Based on the data, we filtered out performing and non-performing products, started pushing budget on the performing products, and followed 80/20 rules.
Optimization:
We optimized search, shopping, and Pmax campaigns from every angle that generated good results. When you optimize your campaigns, fetch action data, then take the desired action.
Hopefully, you find these tips helpful for you!
If you have any questions, let us know in the comment box and give us the chance to solve your issues.
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