Growth is often good for a business. It doesn’t matter in which niche you’re running your business and the platform to take it to the next level.
If your business is not growing, you need to investigate where the problem is. The problem could be in your product, product page, or in your strategy.
We use Google ads to increase our clients’ revenue and take their business to the next level. In addition, we frequently share results whatever we are generating for our clients.
Here I’m going to share some tips in brief that will be helpful to optimize the Google ads campaigns.
1) Optimize your product feed:
If you’re going to participate in the shopping ads, you need to take the first step to optimize your product feed because Google shopping ads take data from the product feed to display your ads.
The Optimized product feed focuses on the Product Title, Images, Price, and Description.
2) Campaign Structure:
Good campaign structure helps to manage your products in Google ads in a better way and also helps in better optimization. Prepare a campaign structure based on the product type, category, brand, or use custom labels and segregate products basis on the item ID so you can track which product and variant perform.
3) Campaign Optimization:
Optimize your campaigns from every corner, like optimize search terms, add irrelevant search terms in the negative list to prevent wanted and poor quality traffic. Optimize your campaigns based on the devices, geographic performance and use ads schedule if you find the best time for a high conversion rate.
4) Find Winner and Loser Product:
Based on your optimization and campaign data, you can evaluate winner and loser products. Then take your action accordingly. Keep in mind all products never generate sales and revenue, so push more budget on the winner’s products and use 80/20 rules.
Hopefully, the above-mentioned brief tips will help you to generate good revenue through google ads. If you have any questions, drop them in the comment box.
Google Ads Strategy For 12x ROAS During Holiday / Festival Season
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