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We are frequently sharing informative posts about Google ads and demonstrating how we generate results for our clients and help them grow their business.
Google ads are the best platform to promote business and increase revenue. If you still haven’t started to promote your business through Google ads, it means you are leaving your potential customer for your competitors.
We understand the value of time, so without wasting it, let’s come to the point of targeting a potential audience and generating 6.89x ROAS for an e-commerce store.
1) Understand Business & Audience:
The first and foremost step is to understand the client’s business and your potential audience. After getting clarity on the business and audience, it will be very easy for you to prepare a comprehensive plan to start advertising on Google ads. The majority of the advertisers start advertising on Google ads without any proper strategy and insufficient detail about the target audience and business. Thus, they fail in Google ads or do not get the desired outcome.
2) Competitors’ Analysis:
Competitors’ analysis is an important part of knowing about the product page layouts, product prices, product specifications, titles, descriptions, images, offers, urgency, etc. You need to check the type of keywords that are being targeted by competitors. I highly recommend you spend sufficient time analyzing competitors in order to get clarity on every aspect of the business. Proper analysis of competitors helps you to build highly effective strategies for Google ads.
3) Optimize Product Page:
If you want to beat your competitors by Google ads, you need to do an excellent job on your product page because the product page is the absolute path for a user to decide whether to buy a product or not. Suppose you participate in Google ads with a poor-quality product page; in that case, it will be tough to generate fruitful results because low-quality product pages cannot convince the audience to buy your products.
4) Campaign Structure:
Good campaign structure plays a vital role to optimize Google ads accounts in a better way. There are multiple ways to prepare a good campaign structure but it depends upon you, how you prepare the campaign structure. You can set up a campaign basis on the top, medium and low priority. You can use the custom label to segregate products. You can also use product types to set up shopping campaigns. Once you set up a shopping campaign with a good structure, it will very easy for you to optimize your campaigns and generate good results.
5) Optimization:
You must optimize your set-up campaign keeping in view every aspect of the business to drive a potential audience to your website. Frequently optimize the search terms and discard irrelevant and low-quality queries that generate poor and unwanted clicks. You also need to optimize campaigns based on geographic locations and device performance. So, focus on the best-selling products to generate maximum sales because you should always keep in mind the 80/20 rules.
Thank you for taking the time to read this post, and I hope you got some valuable information out of it!
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