Are you planning to make your paid ads campaigns successful for your business?
If yes, you have to deep analysis of competitors, think about products, and customer journey and then go ahead with campaigns structuring for paid ads
Google ads is one of the best platforms for getting high quality and converting traffic for your eCommerce store. I’m working for a beauty brand and generated over 1 million within 7 and half months by google ads
Below is a brief strategy to optimize campaigns that helped to turn Google Ads into a money-making machine.
Product Feed Optimization:
We have optimized each product by upgrading the existing titles, descriptions, product images, product types, GTINs, etc. That helped a lot to touch these results. If you expect good results from performance max and shopping campaigns then you must have to work on the product feed.
Product Specific Campaigns:
We have set up specific search campaigns for specific keywords on popular products. Separate your keywords by intent and write custom copies related to the buyer’s intent. We have the potential to increase the sales flow through search campaigns.
Launched Performance Max With Audiences:
We used audience signals like in-market audiences, keywords, warm audiences, individual websites, and combinations of custom segments + website data, which helped to generate awesome results.
Campaign Optimization:
We apply bid adjustments on gender, age, devices, and location basis performance and also optimize audiences that are targeted on observation. Deep campaign optimization always produces better results.
Optimized Search Term:
We started building negative keyword lists and excluded unprofitable search terms. We scale campaigns to attain a more and more qualified audience.
If you need help with your google ads account and want to scale your business to the next level, we will help you!
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