We have been working with this client for more than 6 months. When we started a contract with this client at that time, Google Ads results were not as per the client’s expectations.
We started work to increase conversions through Google ads on a profitable ROAS which was 3x.
The reason was poor results, an unoptimized store, product feed, poor campaign structure, wrong bid strategies, etc.
We optimized this store from every angle to generate expected and profitable results. We always work with our clients with the mindset of making Google Ads profitable and taking their business to the next level.
In the attached screenshot, you can see we generated $1.14M with a 5.35x ROAS in 22 days. We have followed the strategy below to produce these results.
Winners Products: As we know, winning products are like hotcakes. It’s something your target audience really wants to buy. We conducted extensive testing and have finally compiled a list of approximately 50 winner products that are generating good sales flow with a high return on investment. We have been pushing the budget for those products to acquire high impression shares and more sales.
Performance Max Campaigns With Assets: Google’s Performance Max campaigns, also known as PMax. This cross-channel, fully automated Google Ads campaign type allows you to show ads across all of Google’s ad networks in a single campaign, including Search, Display, YouTube, Discover, Maps, and Gmail.
We have received around 50% results from Pmax campaigns. launched different Pmax campaigns according to the product relevancy and added relevant images, headlines, descriptions, and videos that generated awesome results.
Performance Max Campaigns Without Assets: We created two product feeds, one using the content API and one manually. For the manual feed, we created different product IDs for best selling products and launched a Pmax campaign without assets. When you run a Pmax campaign without any assets, it functions similarly to smart shopping campaigns. We also get good results from these Pmax campaigns without assets.
Search Smart Campaigns: We run search-smart campaigns with targeted primary keywords and powerful ad copy. Added pre-negative keywords to prevent unwanted traffic. Search smart campaigns also generate fruitful results with a good ROSA.
Search Campaigns: Search campaigns also play a vital role in increasing the sales flow. We run search campaigns for the winning products, send traffic to the collection, and dedicated product pages.
DAS (Dynamic Search Ads ) Campaigns: Dynamic Search Ads are the simplest way to discover new search terms that your customers are using to find your products on Google. In DSA campaigns, we excluded all keywords that were used in other search campaigns and found more new search terms that customers used to buy products.
Discovery Campaigns: Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. We launched discovery campaigns that helped us a lot to increase conversions, reach new customers, and reconnect with previous customers.
YouTube Ads: Billion of the users available on YouTube so YouTube ads really helpful retarget and target cold audience to provide info about the products. We run Youtube campaigns with different types of audiences and we also run YouTube Short campaigns which generated good results.
Optimization: We optimized all active campaigns from every angle in order to increase sales flow and ROAS. We optimized campaigns based on geographic, device, and demographic performance. excluded all non-performing keywords and products.
By using this strategy, we generated good results with Google Ads, and we hope this strategy helps you a lot.
Leave A Comment