As we understand, the conversion rate is defined as the percentage of users that land on your website who complete a purchase in your online e-commerce store. If you want to increase sales volume, you must consider the most important metric for conversion rate.
The latest survey and studies show that the average conversion rate of e-commerce websites is 2% to 3%, but if you have a 4% plus conversion rate, that’s pretty good.
In the attached screenshot you can see we have a 6.25% conversion rate. That’s awesome. In this post, we share strategies that help improve the conversion rate for your stores.
Precise Product Title & Description:
The product title and description are the vital parts of your product page that describe the product so customers know precisely what they are getting.
Keep in mind that users can’t touch the product, and they can get information about benefits and specifications while reading the product description. If you have a solid product title and description, it will surely convince users to place orders and increase the conversion rate.
High-Quality Product Images and Videos:
While online shopping, users can’t touch the product, so you have to show a detailed image or video so they can know exactly what they are getting.
Always use high-quality images and videos on the product pages that can help users better visualize products because it will really help to increase conversion rates.
Keep Competitive Product Price:
If you have a drop-shipping store and you are selling the same products that your competitors are selling, then you need to keep a very competitive price because if you try to sell the same product at a higher price than your competitors, then it’s very hard for you to improve the conversion rate.
We provide limited-time coupon codes:
Create coupon or discount codes for a specific occasion so that customers can use them at checkout for a limited time to get a specific amount off or a percentage of the purchase.
Our limited-time discount offer will create urgency for shoppers to make their purchase decisions without distractions. It will help to increase the conversion rate.
Offers Free Shipping:
According to the latest survey, 51% of shoppers abandon a purchase when they go to checkout and find out free shipping isn’t included because users do not feel comfortable after seeing the shipping charges.
In today’s market, free shipping is an absolute must. If your store does not offer free shipping, customers are likely to look elsewhere. Free shipping offers help to increase the conversion rate so don’t ignore them.
Build a Good Structure Website:
Building a good structure on the collection/categories pages so visitors can easily find products and using advanced search functionality that allows customers to easily find products. It is critical to remember that the faster a visitor can find a product, the more likely they are to buy it from you.
Allow Customer Reviews And Provide Product Testimonials:
90% of the audience would like to read customer reviews before completing the purchase. They want to know the experience of the existing customers with the product. Positive and quality reviews help to increase the trust level of new customers and complete their purchases.
Special Offer for the Cart Abandonment Audience:
Your cart abandonment audience is the bottom of the funnel, or you can say “low hanging fruit” so you must convert them as soon as possible with a special discount offer. Your special offer will help to increase the conversion rate.
Live Chat Option:
Give a live chat option to your audience so they can easily contact you and get answers regarding their objections or questions on the spot.
Best Return Policy:
Good return policy to feel more secure to users during buying products. For example, if you offer a 30-day return policy then the user will buy the product without any hesitation and feel secure and keep trust in the product without any fear of wasting their money.
Hopefully, this information will help you optimize your conversion rate and save precious advertising money.
Do you have any questions? Leave them in the comments below and I will get back to you shortly.
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