If you are planning to run Google Search Ads or are already doing so, you must know that the right keyword research in Google Ads plays a vital role in traffic quality, sales, and leads. So, we have to do the right keyword research to ensure that your ads show up to the right person and at the right place. The right keywords help to attract the potential audience, increase the (CTR) click-through rate and reduce advertising cost.
In this post, we discuss how to research the right PPC keywords that help to set up an elite pay-per-click campaign.
1) Select Specific Keywords:
Your selected keywords should be highly specific and most relevant to your services or product. When users search those keywords in the Google Search Bar they should be able to see the same services/product that you offering. When users searching highly buying intent or specific keywords they have determined to buy services/products.
2) Think Like Your Customers:
While researching keywords you must put yourself in your customer. If they will find your services or products on Google which words /phrases they will use. This will help you to find high-buying intent keywords.
3) High Buying Intent Words/ Phrases:
Always avoid general words or phrases because that will generate a lot of traffic. With the general keywords, you attract an audience that will not be interested in your product or services but will increase your campaign cost and create a negative effect on your business.
Single keywords are often too generic, whereas longer phrases are usually more targeted. For instance, ‘blue color men shoe delivery’ is a specific phrase that will attract exactly the right customers (in this case it is men)who intend to buy blue shoes with home delivery.
4) Choose Different Variations:
Keep in mind your potential audience may use different terms of your services or products, so always add variation in your target keywords list. These might include colloquial terms, synonyms like shop and store, product names and serial numbers, alternative spellings, and both singular and plural versions. You can even list common misspellings.
5) Use Keywords Tools:
You must use the keywords tool to get the idea for keywords and expand the target keywords list. Some good keyword research tools are Keyword Planner, Keywords Everywhere, Ubersuggest and etc. These keywords tools help you find high buying intent keywords.
6) Use Specific Target Location:
While using keywords research tools make sure you select the same target location where you want to run ads by using your selected keywords. For example, if you want to target the USA then you must select the USA location in the keywords tool so you can get a fair idea about keywords search volume, competitions, and CPC.
7) Prepare Negative Keyword List:
While researching keywords you will be able to see negative keywords so you must prepare a list of those keywords too and put them in your campaign. It will save your budget for unwanted clicks and irrelevant traffic.
Hope these tips help you find the most valuable keywords for your Google ads campaigns and drive high buying intent audience.
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