The majority of the users are struggling to get good impression share in Google ads accounts. Due to low impression share, they lose potential customers. Impression share is the most important to get more clicks and conversions due to increased ad exposure.
What is Impression Share?
Impression share is one common metric in Google ads that provides details about the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.
In this post, we will share the most valuable tips that help to improve impression share, get more clicks and conversions.
Optimize Budget:
One of the fastest ways to improve the impression share in Google ads account is through the budget. Increase your ads spend and allocate budget according to campaign performance.
Increase Your Bid:
Optimize your bid according to benchmark CPC because benchmark CPC demonstrates what other advertisers are paying for the same product and keywords. So, if you want to improve your ads rank position then you must optimize your bid.
Keep Specific Targeting:
Your impression share will automatically improve when your ads are targeted to geographical locations where people are interested in your product/services. So, ensure that your ads are targeted to the right location. Also, keep an adequate budget and bid for your campaign.
Improve Ads Quality:
The quality of the ads will help to improve impression share because based on the quality score Google allots ad positions. While creating ad copies make good relevancy between your target keywords and landing page.
If you have questions about how to improve impression share, leave a comment.
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