How to Scale Your Ecommerce Google Ads Account With Consistently Good ROAS

If you are looking to scale your Google Ads and achieve fruitful results for your ecommerce store, then this content is for you.

Every week and month, we conduct audits on numerous Google Ads accounts and find that a majority of them struggle with poor return on ad spend (ROAS) and fail to scale effectively.

In the this post image, you can see that we are successfully scaling a Google Ads account while maintaining consistently good ROAS. We have generated $363,445.09 with a ROAS of 9.87x.

In this post, I’m going to guide you through the process that we use so that you can achieve similar results yourself.

Feed Optimization:

Google fetches all the product information from the feed. By optimizing your feed effectively, you increase your chances of obtaining positive results from shopping ads.

Optimize the following elements within the feed:

Title
Description
Images
Category
GTIN
Gender
Product Condition
Age Group
Color

Optimize Product Pages:

The product page is the final path where users make the decision to purchase a product from your store or not. Therefore, ensure that you provide comprehensive information to users that convinces them to complete the purchase.

Optimize the following elements on the product page:

Detailed and accurate product information
Use multiple product images from different angles
Ensure fast loading speed
Include product videos
Display product reviews
Offer irresistible deals
Streamline the checkout process
Provide brief information on shipping and returns

Apply the 80/20 Rule:

When running Google Ads, make sure to follow the 80/20 rule, which helps generate more results with the same budget and achieve a good ROAS. Filter your data extensively to identify which products are generating profitable results and which ones are not.

Budget Allocation:

After filtering the product data, allocate your budget based on the performance of products and campaigns. By providing a higher budget to top-performing products, you can maximize your impression share and reach a substantial audience.

Campaign Optimization:

To optimize your campaign focus on below metrics: