It is a fact that the right strategy is vital to get good outcomes by Google ads for your e-commerce store. However, if you want to maintain decent ROAS, then you need to work upon advanced strategies.
Listed below are few strategies that we follow to sustain 6x Plus ROAS for the last six months and continue scaling the account:
Optimize Search Queries
Most of the e-commerce brands focus on Google Ads to gain new clients, which is very important in this competitive online shopping globe. You need to work carefully on the search engine and put the keywords in the negative list. This helps to avoid inappropriate queries and unnecessary traffic.
Keep the Important Products on Top Priority List
Make sure that you keep a watch on all the products that run in your campaign. Then filter your products that are driving excellent results. Assign a maximum budget to them and use higher bids higher on them to generate maximum traffic and sales.
Keep High Inventory for Best Selling Products
It is a common issue that when hot-selling products are out of stock, then ROAS starts declining. You need to keep yourself updated about the product inventory so that it never goes out of stock.
Bid Modifiers
A bid modifier is an outstanding feature in Google Ads that help to optimize the bids for several things including location targeting and device bid adjustment. On the basis of geographics and demographics, the performance of the device increases / decreases the bid to get the best results.
Say for instance, that you are generating good results by mobile devices in comparison to desktop, then you must increase the bid on the mobile devices and decrease the bid on desktop.
Re-target Audience
Every possible individual who visits your website may or may not buy the products. So, it is important that you retarget the customers with new and innovative ads and tempting offers that help to convince them to buy your products.
You have an option to retarget them through a display retargeting campaign and RLSA campaign. Both are amazing choices for you. Retargeting is a good option to increase the sales and revenue volume of your account and helps to sustain good ROAS.
We hope that this information is really helpful for you to generate virtuous results by Google Ads.
Conclude:
On the whole, Google Ads are all about testing different strategies. Setting up the campaigns will not let you drive anything on a long-term basis. So, make sure to implement different strategies to boost sales and maintain good ROAS.
You have to understand How to Choose Google Ads Bidding Strategy For Campaigns that help you a lot to keep your campaigns on track.
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