When you have an eCommerce website, your first goal is to turn visitors into paying customers. So, before completing the purchase, users have to click on the add to cart button to keep the product in their basket; then, they can go ahead with the checkout and payment process.
So many people complain that they have substantial traffic, but users do not click on the add to cart button. In this case, we suggest checking your users’ behavior and making sure you target a potential audience.
If you’re targeting the right audience and want to increase the conversion rate for adding to the cart page, then follow the below tips:
Make easy path to buy product
Show value of product
Add live-chat OR a chatbot
Use urgency
Add social proof
Write compelling product description
Add FAQ On the product Page
Write Micro USP below the add-to-cart button
Make the website more trustworthy
Optimize website & product page loading speed
Optimize site for mobile purchase
Add sufficient product images
Create a discount offer for first purchase
Use Popup to display discount offer
Use free shipping offer
Display product price & sale price
Display save money and % saving below the product price
Hopefully, this information is helpful and valuable to you. If you have any questions, put them in the comment box. I will reply to you as soon as possible.
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