Improved Conversions, Conversion Rate, And Down CPA Using Google Ads

Feb Month 2023 Results:

👉 Cost: $4.51k

👉 Conversions: 136

👉 Cost Conversion: $33.13 

👉 Conversion Rate: 2.87%

 

March Month 2023 Results:

👉 Cost: $5.97k

👉 Conversions: 218

👉 Cost Conversion: $27.40 

👉 Conversion Rate: 3.48%

 

Within 4 weeks, we have made good improvements in conversions, conversion rate, and decreased the CPA.

 

I’m going to share techniques to boost conversions and conversion rates while reducing the CPA in Google ads.

 

✅ Boost Quality Score:

A lower bid can lower your cost per click, which in turn lowers your overall CPA. Lower bids are possible with a high quality score. These three components help improve your quality score.

 

👉 Expected click-through rate

👉 Landing page experience

👉 Ad relevance

 

✅ Bid Optimization:

Use your bid strategy according to your campaign’s health. If you want to keep more control over your bid, then go with manual or enhanced CPC bidding, and you can make bid adjustments based on:

 

👉 Device

👉 Demographic

👉 Audience

👉 Time of day

 

✅ Clean Up Your Keywords:

Find keywords with low cpc and high conversion rates, and allocate more budget for them to get a high share impression. Pause all non-performing and high CPA keywords.

 

✅ Optimize Landing Page:

If you’re targeting the right audience with relevant ads but not seeing conversions, you may need to do some landing page optimization.

 

While optimize landing page pay attention below components:

👉 Write quality content, including headlines.

👉 Use proper call-to-action

👉 Add a real customer testimonial

👉 Create limited offers

👉 Boost your page loading speed

 

Keep optimizing your campaigns from every angle; you’ll surely see improvements.