If you’re running Google ads, I assure you are familiar with the Google Performance Max campaign which is a new goal-based campaign type that allows presenting ads across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max campaign helps you drive performance based on your specified conversion goals, producing more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.
Performance Max combines Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. To get started with this campaign, you need to define and structure your creatives so you can get good results.
For now, you can set up new smart shopping but from July to September 2022, you will no longer be able to create new Smart Shopping and Local campaigns once your existing campaigns are automatically upgraded.
In this post, we are going to share the best optimization tips for performance max campaign
👉 1) Time Frame: When you launch a performance max campaign you should keep it active for at least 6 weeks so the machine learning algorithm can compile sufficient data that help to come up with good results.
👉 2) Ads Assets: Your assets are extremely important in a performance max campaign that helps a lot to increase the CTR, drive quality audience and increase the conversion volume. While set-up asset add at least 5 versions of the text (4 headlines, 5 descriptions) and add at least 5 versions of quality images
👉 3) Audience Signal: Adding the right audience signal is most important because your audience signal gives suggestions to Google to target potential audiences for your selected goals. You can use remarketing lists, custom intent, customer match, and customer match similar audiences as audience signals.
👉 4) Google Ads Conversion tracking: Utilize Google ads conversion tracking on the website to track accurate conversion data because conversion data are extremely helpful for the machine learning algorithm to improve the performance of the campaign. Sometimes users do not implement google ads conversion tracking and they import the data from google analytics.
👉 5) Ad Extension: Ad extensions are providing more information to users about your business, SO powerful ads extensions convince users to click on your ads. Google allows using ads extensions in performance max campaigns, make sure you utilize them properly to take more advantage of ads extensions.
👉 6) Refresh Creatives: You should refresh your creatives because creatives are the most powerful tool to drive performance, and when your audience sees new creatives it’s grabbing more attention from them. To get the best results, also focus on unique and most available ads content.
👉 7) Ad Strength: While creating your ads, you must focus on the ad strength because it’s an indication of the relevance and range of your ad creative combinations. So always keep good strength of your ads that are possible because it improves your ad’s performance.
Hope this content produced good value for you!
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