Proven Strategies For Conversion Rate Optimization for an eCommerce Store

It is a known fact that conversion rate is an important metric because it helps to increase the number of visitors who completed purchases on your website.

The latest survey and studies show that the average conversion rate of e-commerce websites is 2.86%.

This post is a discussion on how we achieved a 4.69% conversion rate for our e-commerce store. And proven Strategies for Conversion Rate Optimization for an Ecommerce Store

A short brief about conversion rate and how it is calculated:

Conversion rate is the percentage of visitors to your website that complete a desired goal. To calculate the conversion rate, divide the number of conversions by the total number of people who visited your site.

Glance through the below tips to understand the best ways to optimize your conversion rate.

1) Free Shipping Offer:

Competition in the marketing world is constantly rising and wise advertisers are giving something free to convince customers to purchase products. Free shipping is a common offer that the majority of business owners offer to their customers.

2) Limited Time to Apply Discount Code:

Limited time offer helps to drive urgency and users take quick action to complete the purchase without any distraction. This certainly helps to improve the conversion rate.

3) High-Quality Product & Multiple Images:

Make sure you are using high-quality and multiple product images so users can easily watch products from every angle before a complete purchase. Multiple product images are extremely important in some types of products like shoes, clothes, bags, etc.

4) Competitive Product Price:

If you are selling the same product that is being offered by your competitors, then you have to keep it highly competitive in terms of price. If you try to sell the same product at a high price, it will be quite difficult to generate high sales and improve the conversion rate.

5) Easy Navigation & Product Detail:

Your website navigation should be insightful and let the user easily find the product. Once they reach the product page, make sure they find all required details on the product page. This eliminates any chance of user objection and convinces them to place the order.

6) Offer for Cart Abandonment Audience:

Your cart abandonment audience is bottom of the funnel or can say “low hanging fruit” so you must convert them as soon as possible with a special discount offer.

7) Live Chat Option:

Give a live chat option to your audience so they can easily contact and get answers regarding their objection/question on the spot.

8) Display Customer Reviews on Product Page:

90% of the audience would like to read customer reviews before completing the purchase. They want to know the experience of the existing customers with the product. Positive and quality reviews help to increase the trust level of new customers and complete their purchase.

9) Provide Video Testimonials If Possible:

Video testimonials are very powerful to convert new audiences into customers because they are considered more trustworthy than text reviews. This factor plays a very vital role to improve your conversion rate.

10) Best Return Policy:

A great return policy helps customers to buys products without any hesitation. It helps them to feel secure and prepares them to trust the product better without any fear of wasting their money.