If you are running your business OR managing your client’s business, Sacling word is extremely valuable. Because without scaling, you can’t take the business to the next level.
We have helped many business owners make their google ads account profitable and take them to the next level.
The majority of people think about how to scale Google Ads campaigns effectively. In this post, we will share a proven strategy to scale our client’s Google ads account with 8.87x ROAS.
Optimize Product Feed: While running shopping campaigns, product feed plays a vital role because google fetches entire data in shopping ads from the product feed. A fully optimized feed helps to show ads to the most relevant users and increases the chances of conversion.
When talking about optimizing product feed, you should focus on the below elements of the feed.
- Product Title
- Product Description
- Product Category
- Product Images
- Product Price
- Global Trade Item Number (GTIN)
Campaign Structure: Google Ads campaign structure is extremely important for your success in paid ads. A well-structured campaign will help you generate desired results and improve your ROAS. While set-up a search, shopping, display, OR Youtube campaign, keep the focus on the campaign structure so you can do a better optimization and attain expected results.
Product Segmentation: Basis on the campaign data segment poor performing and best-performing products. Push maximum budget for the best performing products that help to acquire more potential customers and increase the sales volume. Every month we do an audit report for new clients, and the noted majority of advertisers do not focus on the product segmentation. They spend money on a low-performing product that is the biggest reason for non-profitable campaigns.
Smart Shopping Campaign: When you attain sufficient conversion data, use Smart Shopping Campaigns to show your ads on multiple channels (Youtube, Gmail, Display, and Search) that help to increase the conversion volume and overall ROAS.
Acquire Higher Impression Share: Impression share (IS) is the percentage of impressions your ads receive compared to the total number of impressions your ads could get. Acquire maximum impression share for best-performing products to capture more sales.
Dynamic Remarketing: First, let’s understand dynamic remarketing and standard remarketing. With standard remarketing, show a static ad to a user who’s previously visited the website. Dynamic remarketing personalizes ads to users based on the specific product they browsed or added to their cart.
Dynamic remarketing is a good fit for most eCommerce stores, but you have to generate decent traffic.
Hopefully, this information has been helpful and generated value for you. If you have any queries regarding how we implemented these strategies, or you need some assistance in troubleshooting your Google Ads account, we’re here for you!
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