Strategy for Non-Branded Campaigns

Normally when clients asking about the performance of Google Ads campaigns, the majority of the advertisers convey the overall account performance including brand campaign. However, it is quite well-known that brand campaigns generate high ROAS because the audience familiar with the products, connects easily, and place their orders without much inhibition.

 

The Real Question Is – How can generate good ROAS from non-branded campaigns?

 

I wanted to make this post to provide some value to this part of the community and to share some insights on what we do and our strategies for Non-Branded Google Ads campaigns to make them profitable.

 

This month so far, we have spent $2,951.34 on non-branded ads and generated $9,358.94 in sales with a 3.17x ROAS. While this may not appear to be a big spend and conversion value, we are well on our track to scale campaigns with consistent 3x+ ROAS.

 

Follow Below Tips to Make Your Non-Branded Campaign Profitable:

 

1) Understand the Users Behaviour:

In non-branded campaigns, one must understand the user behavior in-depth, the type of search term used to reach specific products, and the type of search term that helps to convert them into a sale. In short, every step of your audience must be studied.

 

2) Relevancy Between Product Page and User’s Search Term:

Once you understand the user search terms then you must ensure that your product page and user search term have good relevancy. This will help to improve your CTR and the performance of the overall campaign. If needed, the product page must be optimized.

 

3) Test Search Campaign for Converted Search Term:

In standard shopping campaigns, you can easily deduct the search terms that bring in the sales. You must test the same search term in search campaigns that could be used to generate good results by improving sales and ROAS.

 

4) Optimize Impression Share:

Keep a watch on the high-performing products and keywords to get a good impression share to attain more sales.

 

5) Work on Negative Keywords:

Usually in Google Ads campaigns receiving negative and irrelevant search terms. You must make sure you optimize the search terms and focus on the quality traffic that helps to increase the sales and ROAS of your campaigns.