With billions of users, YouTube has become the most popular video-viewing platform, today. YouTube provides an excellent opportunity to connect with a large potential audience base and therefore to increase the revenue of your business.
YouTube offers various types of ads that you can use to increase the reach of potential audience, brand, and services awareness. Secrets to make YouTube ads profitable
In this post, we discuss types of YouTube ads and the best-suited ones for your business.
1) Bumper Ads:
A bumper ad is a non-skippable video with a maximum length of 6-seconds. They can be viewed on both desktop and mobile. You can find these types of ads at the beginning, middle, or end of the YouTube videos.
In this ad type, a bid strategy is available (CPM). You have to pay when people view your ad, not if they click it or engage with it.
Bumper ads are the best option for businesses to raise awareness of their products/services. You can bring more attention to the audience toward a new product and service using this type of ad.
2) Discovery Ads:
When you search for a video on YouTube, you would be able to see a yellow tag video appear on top of the search results. These ads are known as discovery ads. Discovery ads also appear on the sidebar feed of videos. This ads type operates on a pay-per-click system (meaning, when someone clicks on your ads then you have to pay).
Discovery ads are the best choice for your business if you want to drive more viewers to video content/site.
3) TrueView Ads
TrueView ads are skippable ads and users can skip the video after 5 seconds. These ads appear at the beginning, middle, or end of YouTube videos.
The length of TrueView video ads is about 12 seconds to 3 minutes. While running these ads, it is important to grab the attention of the user within the first 5 seconds because after 5 seconds users can skip your ads.
In TrueView ads you must pay-per-view, no matter users click on your ads or not. These ads demand strong CTA and powerful messages within the first 5 seconds thus enticing the users to users click on your ads or watch the full video.
If you want website traffic, brand awareness, and reach then In-stream TrueView ads are the best choice for you.
4) Outstream Ads
Outstream YouTube ads are mobile-only video ads that are shown in partner apps or websites and off YouTube. Initially, these ads are played muted, with viewers clicking to un-mute.
The bid strategy is Cost-per-thousand impressions (CPM) and these ads are the best option to increase the reach and awareness.
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