✅ Spend: $201k
✅ Conversions: 337
✅ Conversion Value: $1.02M
✅ ROAS: 5.08x
A lot of business owners make piles of money through google ads but some still don’t recognize the potential of this advertising channel for driving sales. If you own a business you should be advertising on Google to take your business to the next level.
In this post, I’m going to explain how we generated $1.02M with 5.08x ROAS for a high ticket item by Google ad.
👉 Understand Your Customer:
Before starting paid ads your first step should be to understand your potential audience who they need these products and why they need them. Then ask yourself why users should buy products from you. Once you get an answer to these questions then take the next step. We took a deep understanding of these questions to generate the above-shared results.
👉 Right Strategy:
Strategy is the plan that explains to you how you can sell products through paid ads. With the right and a solid strategy, selling products with Google Ads can be easier and even more profitable (with better ROAS). We prepared a detailed strategy that helped us to give the right direction to campaigns and generated fruitful results.5
👉 Right Google Ads Account Structure:
Right google ads account structure is so important to display the right ads to the right audience that’s key to success. Well account structure allows you more control over the budget, better quality scores, proper product segregation, etc. We built up a strong account structure that helped to touch above shared results.
👉 Right Keywords Selection:
While researching the keywords, focusing on the long tail and high buyer intent keywords is always helpful to increase sales. You can pick search terms from shopping campaigns that help to convert users into customers and use them in search campaigns. We focused on the high buyer intent keywords to run search ads and send traffic on the accurate product page.
👉 Optimize Product Pages:
When you try to sell high-ticket products, product page optimization is one of the most crucial parts of success. You need to spend some time on your e-Commerce product page and analyze your competitor’s product page. Make sure you do a better job on your product page than your competitors so you can provide your customers with a good experience. Well-optimized product pages generate good results most of the time.
👉 Check below the point on your product page:
✅ Loading speed
✅ Products information
✅ Product price
✅ Product availability
✅ Urgency
✅ Mobile friendly
✅ Social proof, etc.
👉 Focus On Winner Products:
As we all know we can’t sell all products in the same flow, when you run ads some products generate more results and some are less so in this situation you should keep in mind the 80/20 rule. All highly professional advertisers are using this 80/20 rule to increase sales and ROAS for business. The Pareto Principle 80/20 rule teaches us to push more money on those 20% products which generate 80% of revenue. By following this rule, we generated fruitful results for the high-ticket products.
Hopefully, this information added value to you. If you have any question or need advice to manage your Google Ads accounts, don’t hesitate to contact us.
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